This article is an attempt to analyze the websites of a number of international airlines by\nadopting the functionalism approach. For this, designing and marketing features of these\nwebsites are compared. According to the functionalist approach, every website should have at\nleast one specific function. This analysis is conducted by employing 12-factor website\nanalysis criteria put forward by Bowman, Johnson, and Hodges (2001). The findings suggest\nthat the success of each website is considerably translated into the success of the respective\nairline and vice versa. This is because the number of visitors of the website is positively\ncorrelated to the rate of customers of the airline.
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